Digital Marketing: From First Campaign to Full-Funnel Strategy
Digital marketing is the discipline of acquiring, engaging, and converting audiences through online channels — search engines, social platforms, email, paid ads, and content. This track covers the complete skill set: how to build a brand presence, measure what works, and scale campaigns with data. Forty-three courses move from absolute fundamentals to advanced strategy, making it practical for beginners building their first campaign and professionals who need to close gaps in analytics, automation, or paid media.
What You Will Learn
You will start with customer research and brand positioning, then build hands-on skills in SEO, Google Analytics, email marketing, and content strategy. Mid-track courses cover social media advertising tactics, affiliate and influencer marketing, e-commerce marketing, mobile marketing and ASO, and copywriting for digital channels. Advanced modules go into programmatic advertising, data analytics and attribution modeling, multi-channel campaign management, growth hacking, AI tools in digital marketing, and conversion rate optimization. The track closes with marketing automation and CRM and a capstone course on digital marketing strategy and emerging trends.
The Learning Path
Forty-three courses span A1 through C2. The A1 and A2 courses establish the ground layer: understanding your customer, social media essentials, your business website, and marketing metrics for beginners. B1 introduces channel-specific tactics — Local SEO and Google My Business, video marketing, email marketing essentials, and social media marketing basics. B2 scales up with advanced SEO, advanced social media marketing, online advertising and PPC, web analytics and data-driven marketing, and international and multilingual marketing. The final C1 and C2 courses — Conversion Rate Optimization, Marketing Automation and CRM, and Digital Marketing Strategy and Emerging Trends — bring together analytics, automation, and long-term planning into a coherent strategic practice.
How It Works
Each course is divided into short, focused lessons with interactive exercises and scenario-based questions you complete directly in the app. Real-time feedback confirms your understanding as you go, and an AI tutor is available whenever you need a concept explained or a question answered.
