Building a Hypothesis
Clear, testable statements.
From Idea to Hypothesis
A test idea is just a hunch. A hypothesis turns it into a testable prediction with a reason and an expected outcome.
"Let's try a new headline" is an idea. "A benefit-led headline will raise signups because visitors don't understand the value" is a hypothesis you can actually evaluate.
The Hypothesis Template
A strong hypothesis has three parts: the change, the expected effect, and the metric that proves it. A reusable sentence keeps everyone honest.
Fill in each bracket with something specific and measurable before you build the variant.
Hypothesis template
We believe [change]
will cause [effect]
measured by [metric].All lessons in this course
- What to Test
- Building a Hypothesis
- Statistical Significance
- Reading Results