Conversion Tracking and Goals
Set up events and conversions to measure the actions that matter most to your business.
What Is a Conversion in Marketing
A conversion is any meaningful action a visitor takes that moves them closer to becoming a customer or fulfilling a business objective. The definition varies by business: for an e-commerce site a conversion is a purchase; for a SaaS company it might be a free trial signup; for a local business it could be a phone call or form submission.
Micro vs Macro Conversions
Macro conversions are your primary goals — purchases, signups, or bookings. Micro conversions are smaller steps toward the macro goal: newsletter subscriptions, product page views, add-to-cart actions, or video plays. Tracking micro conversions helps identify where in the funnel you are losing users before they reach the main objective.
All lessons in this course
- Setting Up Google Analytics 4
- Understanding Traffic Sources
- Conversion Tracking and Goals
- Custom Reports and Dashboards