Facebook and Instagram Ads Setup
Create and configure your first social ad campaign from Business Manager to launch.
Meta Business Suite Overview
Meta Business Suite is the central hub for managing your Facebook page, Instagram account, and advertising activity. Ads Manager, accessible from Business Suite, is where you actually build, launch, and monitor paid campaigns across both platforms simultaneously.
Campaign Structure Explained
Meta campaigns have three levels: the campaign sets the objective, the ad set defines who sees the ad and how much you spend, and the ad contains the creative content users actually see. Understanding this hierarchy is essential because changes at each level affect everything nested below it.
All lessons in this course
- Facebook and Instagram Ads Setup
- Audience Targeting and Retargeting
- Creating High-Converting Ad Creatives
- Optimizing Social Ad Campaigns