Digital Marketing Academy · Lesson

Exploration Reports

Funnels and paths.

What Is Explore

The Explore section is GA4's workspace for ad hoc, deep analysis. Standard Reports answer common questions; Explorations answer your specific ones.

You combine dimensions, metrics, and segments freely with drag-and-drop, then visualize them as tables, funnels, or paths.

Explore building blocks:
  Variables panel: dimensions, metrics, segments
  Tab settings:    rows, columns, values, filters
  Canvas:          the chosen technique/visualization

Seven Techniques

Each Exploration uses a technique. Knowing which to pick saves time.

Free form is the flexible table. Funnel and Path analyze journeys. Segment overlap, Cohort, User lifetime, and User explorer cover retention and individual behavior.

Techniques:
  1. Free form     (custom tables/charts)
  2. Funnel        (step conversion)
  3. Path          (sequence of events)
  4. Segment overlap
  5. Cohort        (retention over time)
  6. User lifetime (LTV, predicted)
  7. User explorer (individual users)

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