Structuring Influencer Partnerships
Define deliverables, compensation models, and terms that work for both parties.
Gifting vs Paid vs Affiliate Partnerships
Influencer partnerships take several forms. Product gifting involves sending free products with no payment, hoping for organic coverage. Paid partnerships guarantee a deliverable in exchange for a set fee. Affiliate arrangements pay influencers a commission on sales they generate.
Each model suits different goals and budget levels. Gifting works well for new brands with limited budgets, while paid partnerships provide reliability and control.
Sponsored Post Pricing Factors
Influencer fees vary based on follower count, engagement rate, platform, content format (photo vs video vs Reel), exclusivity, and usage rights. Industry benchmarks suggest roughly $100 per 10,000 followers for a basic Instagram post, but rates vary widely.
Video content on TikTok or YouTube typically commands a premium over static posts due to the greater production effort involved.
All lessons in this course
- Finding the Right Influencers
- Structuring Influencer Partnerships
- Briefing and Content Approval Process
- Measuring Influencer Campaign ROI