How Customers Find Businesses Online

Before a customer buys, they first need to discover your business exists. The discovery journey can start anywhere — a search engine, a friend's recommendation, a social post, or even a random video — and each starting point requires a different marketing response.

When someone types a query into Google, they have a specific intent: informational (learning something), navigational (finding a site), or transactional (ready to buy). Understanding search intent helps you create content that matches what people are actually looking for.