Setting Your First Ad Budget

For beginners, a starting ad budget of $10 to $20 per day per campaign is enough to gather meaningful data without excessive risk. The goal in the early phase is not profit — it is learning: understanding your audience, testing creatives, and finding your cost per conversion before scaling investment.

A daily budget caps how much the platform spends each day, giving you predictable costs and the ability to adjust quickly. A lifetime budget sets a total spend limit over a campaign's full duration, allowing the platform to optimize spending on high-performance days. Beginners usually benefit most from daily budgets for their flexibility.