Basic On-Page SEO Techniques

On-page SEO refers to all the optimizations you make directly within your web pages to help search engines understand your content and rank it higher in results. Unlike off-page SEO which involves external links, on-page work is entirely within your control and forms the foundation of any effective organic search strategy.

The title tag is the clickable blue headline that appears in Google search results. It should include your primary keyword as close to the beginning as possible, be under 60 characters to avoid truncation, and be written to entice clicks as well as target keywords. Every page should have a unique, descriptive title tag.