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Digital Marketing Academy · Lesson

Keyword Research and Optimization

Discover techniques for selecting effective keywords and placing them strategically.

1

Introduction to Keyword Research

Keywords are words or phrases people use to search for information online.

In this lesson, you will learn how to find and use the best keywords for SEO.

Keyword Research and Optimization — illustration 1

2

What Are Keywords?

Keywords help search engines understand what your content is about.

Types of keywords:

  • Short-tail keywords: One or two words (e.g., 'Shoes').
  • Long-tail keywords: Longer phrases (e.g., 'Best running shoes for beginners').

Long-tail keywords are more specific and easier to rank for.

All lessons in this course

  1. Understanding Search Engines
  2. Keyword Research and Optimization
  3. On-Page SEO Essentials
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