Choosing the Right Platforms
Compare major social platforms and identify where your audience spends time.
Overview of Major Social Platforms
The social media landscape includes Facebook, Instagram, LinkedIn, TikTok, Twitter/X, YouTube, and Pinterest — each with distinct user demographics, content formats, and behavioral norms. Choosing the right platforms means matching your audience and content type to the platform where both can thrive.
Facebook Demographics and Use Cases
Facebook skews toward adults aged 25 to 55 and remains the largest social network globally. It excels at community building (Groups), local business discovery, event promotion, and highly targeted paid advertising through Meta's sophisticated ad platform.
All lessons in this course
- Choosing the Right Platforms
- Setting Up Your Social Profiles
- What to Post on Social Media
- Growing Your Following Organically