The Digital Marketing Landscape
Discover the major channels, platforms, and touchpoints that make up digital marketing.
The Marketing Ecosystem
The modern marketing ecosystem is a connected network of channels, tools, platforms, and audience touchpoints. Understanding how these pieces fit together helps marketers allocate effort and budget more strategically.
Owned, Earned, and Paid Media
Marketers categorize digital media into three types: owned media (your website, app, email list), earned media (press coverage, shares, reviews), and paid media (ads you pay to run). A balanced strategy uses all three in combination.
All lessons in this course
- What is Digital Marketing?
- The Digital Marketing Landscape
- How Customers Find Businesses Online
- Setting Up for Digital Success