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Digital Marketing Academy · Lesson

Understanding Search Engines

Learn how search engines crawl, index, and rank websites in search results.

1

Introduction to SEO and Search Engines

Search engines like Google and Bing help people find information online.

In this lesson, you will learn how search engines work and why SEO (Search Engine Optimization) matters.

Understanding Search Engines — illustration 1

2

What is a Search Engine?

A search engine is an online tool that helps users find information on the internet.

Popular search engines include:

  • Google (most used worldwide).
  • Bing (Microsoft’s search engine).
  • Yahoo (less popular but still relevant).
  • DuckDuckGo (focuses on privacy).

All lessons in this course

  1. Understanding Search Engines
  2. Keyword Research and Optimization
  3. On-Page SEO Essentials
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