Podcast Advertising

Podcast ads borrow the trust hosts have built with their audience. A recommendation read in the host's own voice feels like advice from a friend.

Because shows are niche, you can target precise audiences, like indie game developers or new parents, without wasteful broad spend.

Ads sit in three slots. Pre-roll runs at the start, mid-roll plays inside the episode where attention is highest, and post-roll closes the show.

Mid-roll usually costs the most because listeners are already committed and unlikely to skip during the meat of an episode.