What to Post on Social Media

The 80/20 rule suggests that 80% of your social content should educate, entertain, or add value to your audience, while only 20% should be directly promotional. This balance builds the goodwill and trust that makes your promotional posts far more effective when they do appear.

Educational posts teach your audience something useful related to your industry — tips, how-to guides, common mistakes to avoid, industry data, and explainers. This type of content positions your brand as a trusted expert and is highly shareable because it delivers genuine value.