Setting Up Google Analytics 4
Install GA4, configure data streams, and verify your setup is tracking correctly.
GA4 vs Universal Analytics
Universal Analytics (UA) measured website activity in sessions and pageviews. Google Analytics 4 replaced it in 2023 with an event-based model that tracks every user interaction as an event, providing a more flexible and privacy-resilient framework that works across websites and mobile apps in a single property.
Creating a GA4 Property
To create a GA4 property, go to Google Analytics, click Admin, then Create Property. Enter your property name, reporting time zone, and currency. GA4 creates a default web data stream — you will use the Measurement ID from this stream to install the tracking code on your website.
All lessons in this course
- Setting Up Google Analytics 4
- Understanding Traffic Sources
- Conversion Tracking and Goals
- Custom Reports and Dashboards