Ads Manager Overview
Navigate campaigns, ad sets, and ads.
What Ads Manager Is
Meta Ads Manager is the central tool for creating, managing, and analyzing paid campaigns across Facebook, Instagram, Messenger, and the Audience Network.
It replaces the simpler "Boost Post" button with full control over objectives, audiences, placements, budgets, and reporting.
You reach it at business.facebook.com/adsmanager, tied to a Meta Business account.
The Three-Level Structure
Every campaign follows a strict three-level hierarchy. Mastering it is the foundation of everything else.
- Campaign — sets the objective
- Ad Set — audience, placement, budget, schedule
- Ad — the actual creative shown to people
One campaign can hold many ad sets, and each ad set can hold many ads.
Campaign: "Spring Sale - Conversions"
Ad Set A: "Lookalike 1% - Feed"
Ad 1: Video
Ad 2: Carousel
Ad Set B: "Retargeting - Stories"
Ad 3: Single ImageAll lessons in this course
- Ads Manager Overview
- Audiences and Targeting
- Creatives and Placements
- Budgets and Optimization