Launching a Branded Podcast
Format and production.
Start With a Job, Not a Mic
Before buying equipment, define the business job your podcast must do. Is it awareness, lead nurturing, recruiting, or thought leadership?
A clear job shapes every later choice: topic, format, length, and call to action. Shows that launch without a job tend to fade after a few episodes.
Pick a Sharp Niche
Broad shows compete with everyone. A narrow, specific angle attracts a passionate audience and makes you the obvious choice in that space.
Instead of "marketing tips," try "growth tactics for B2B SaaS founders." Niche down until the ideal listener thinks the show was made just for them.
NICHE TEST
Too broad: 'Business Podcast'
Better: 'Scaling Agencies'
Sharp: 'Scaling Design Agencies past $1M'
If everyone is your listener, no one is.All lessons in this course
- Why Audio
- Launching a Branded Podcast
- Podcast Advertising
- Repurposing Audio Content