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Digital Marketing Academy · Lesson

Audiences and Targeting

Custom, lookalike, and saved audiences.

Three Audience Types

Meta gives you three building blocks for targeting:

  • Core (Saved) Audiences — built from demographics, interests, behaviors
  • Custom Audiences — people who already interacted with you
  • Lookalike Audiences — new people who resemble a source

Strong accounts blend all three across the funnel.

Core Audience Building Blocks

A Core Audience is defined by location, age, gender, languages, and detailed targeting (interests + behaviors).

Use AND / OR logic carefully: stacking interests with OR widens reach; the "Narrow Audience" option requires people to match a second condition (AND).

Location: United States
Age: 25-45
Interests (OR): Yoga, Pilates, Wellness
Narrow (AND must also match): Online shoppers

All lessons in this course

  1. Ads Manager Overview
  2. Audiences and Targeting
  3. Creatives and Placements
  4. Budgets and Optimization
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