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Digital Marketing Academy · Lesson

Creatives and Placements

Formats that perform.

Creative Is the Biggest Lever

With broad targeting and automated bidding, the creative is now the main thing you control that moves performance.

A creative has three parts: the visual (image/video), the copy (primary text, headline), and the call-to-action. Each can be tested independently.

Ad Formats

Meta offers several creative formats:

  • Single image — fast and cheap to produce
  • Video — best for storytelling and demos
  • Carousel — 2–10 swipeable cards
  • Collection — a cover plus a product grid

Match the format to the message, not the other way around.

Use case -> Format
Multi-product / steps -> Carousel
Product demo          -> Video
Catalog / shopping    -> Collection
Bold single offer     -> Single image

All lessons in this course

  1. Ads Manager Overview
  2. Audiences and Targeting
  3. Creatives and Placements
  4. Budgets and Optimization
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