Landing Pages That Convert

A homepage serves many audiences with multiple purposes — it links to products, services, the blog, about page, and contact. A landing page has one audience, one goal, and one call to action. This focused design is why landing pages consistently convert at 5 to 15% while homepages often convert at under 2%.

Every element on a landing page should serve a single conversion goal. If the page's goal is to collect email addresses, remove anything that does not support that action — no blog links, no social media buttons, no competing offers. Every distraction you remove increases the probability a visitor takes the one action you want.