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Digital Marketing Academy · Lesson

Content Strategy Basics

Understand how to identify your target audience and plan relevant content.

1

Introduction to Content Strategy

Content marketing is about creating valuable content to attract and engage an audience.

In this lesson, you will learn how to develop a content strategy that aligns with business goals.

Content Strategy Basics — illustration 1

2

What is a Content Strategy?

A content strategy is a plan for creating, distributing, and managing content.

It ensures content meets audience needs and business objectives.

  • Defines content goals.
  • Identifies the target audience.
  • Determines content formats and channels.

All lessons in this course

  1. Content Strategy Basics
  2. Crafting Engaging Narratives
  3. Content Distribution and Promotion
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