0Pricing
Digital Marketing Academy · Lesson

Company Pages and Content

Build a following.

The Role of a Company Page

Your LinkedIn Company Page is the official home for your brand. It hosts your products, jobs, and updates, and it is where prospects land after seeing employee posts or ads.

A complete, active page builds credibility. Pages with full profiles get more visits and appear more trustworthy to buyers researching vendors.

Optimizing Page Basics

Start with the fundamentals: a high-resolution logo, a branded banner, and a tagline that states what you do and for whom. Fill out the About section with keywords your buyers actually search.

Add a custom button (Visit website, Contact us) and verify your industry and location so the page surfaces in relevant searches.

Company Page checklist

[ ] Logo 300x300, banner 1128x191
[ ] Tagline: what + who in one line
[ ] About: 3 short paras, keyworded
[ ] Custom CTA button set
[ ] Industry, size, location, website filled
[ ] Custom URL claimed

All lessons in this course

  1. B2B on LinkedIn
  2. Company Pages and Content
  3. LinkedIn Ads
  4. Social Selling
← Back to Digital Marketing Academy