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Digital Marketing Academy · Lesson

Introduction to PPC Marketing

Discover the fundamentals of PPC campaigns and how they fit into digital strategies.

1

Introduction to PPC Marketing

Pay-Per-Click (PPC) marketing is an online advertising model where advertisers pay only when users click their ads.

In this lesson, you will learn the fundamentals of PPC advertising and how it works.

Introduction to PPC Marketing — illustration 1

2

What is PPC Advertising?

PPC is a form of digital advertising where businesses pay for clicks to drive traffic to their websites.

Common PPC platforms:

  • Google Ads: Search engine advertising.
  • Facebook & Instagram Ads: Social media advertising.
  • LinkedIn Ads: B2B advertising.
  • Microsoft (Bing) Ads: Alternative to Google Ads.

All lessons in this course

  1. Introduction to PPC Marketing
  2. Keyword Research and Ad Creation
  3. Budgeting and Bid Management
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