Setting Up Your Social Profiles
Optimize your bio, visuals, and links for a professional and discoverable presence.
Profile vs Page
On most platforms, personal profiles represent individuals while business pages or accounts represent companies. Using the correct account type unlocks features like analytics, ad tools, category labels, and contact buttons that are essential for professional marketing.
Profile Photo Best Practices
Your profile photo is the most persistently visible element of your social presence. For personal brands, use a clear, professional headshot with good lighting. For businesses, use your logo on a clean background sized correctly for the platform — it should be immediately recognizable even at small sizes.
All lessons in this course
- Choosing the Right Platforms
- Setting Up Your Social Profiles
- What to Post on Social Media
- Growing Your Following Organically