Mapping Keywords to Pages
Avoid cannibalization.
From List to Site Map
A keyword list is raw material. Mapping turns it into a plan: which page targets which cluster.
Good mapping prevents two of SEO's biggest mistakes, keyword cannibalization and thin orphan pages.
One Primary Keyword per Page
Each page should own one primary keyword and its close variants. That keyword defines the page's main topic and target.
Supporting secondary keywords belong on the same page only if they share the same intent.
PAGE: /cold-brew-coffee-guide
primary: how to make cold brew
secondary: cold brew ratio, cold brew steep time
intent: informational (all match)All lessons in this course
- Search Intent
- Finding Keywords
- Mapping Keywords to Pages
- On-Page SEO Basics