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Digital Marketing Academy · Lesson

Core Marketing Channels

Learn about the most common digital marketing channels and how they differ.

1

Introduction to Core Marketing Channels

Digital marketing consists of several key channels, each serving a different purpose.

In this lesson, you will learn about the major marketing channels and how they work.

Core Marketing Channels — illustration 1

2

Search Engine Optimization (SEO)

SEO is the process of optimizing websites to rank higher on search engines like Google.

  • Improves organic (free) traffic.
  • Focuses on keywords, backlinks, and content optimization.
  • Long-term strategy with lasting results.

All lessons in this course

  1. The Digital Landscape
  2. Core Marketing Channels
  3. Setting Objectives and KPIs
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