Email Marketing Tools and Setup
Choose and configure an email marketing platform to manage your list and campaigns.
Overview of Email Marketing Platforms
The most popular email marketing platforms include Mailchimp (best for beginners with its free tier), ConvertKit (popular with creators and bloggers for its automation focus), and ActiveCampaign (preferred for advanced automation and CRM features). Each has different strengths depending on your business needs and technical comfort level.
Free vs Paid Plans
Most platforms offer free plans up to a certain subscriber count — Mailchimp allows up to 500 contacts, ConvertKit offers a free plan for under 1,000 subscribers. As your list grows or as you need features like automation sequences and advanced segmentation, upgrading to a paid plan becomes necessary.
All lessons in this course
- Why Email Marketing Matters
- Building Your Subscriber List
- Writing Effective Welcome Emails
- Email Marketing Tools and Setup