Tracking Website Visitors
Install analytics tools and understand who visits your site and what they do.
Why Analytics Are Essential
Without analytics, digital marketing is guesswork. Analytics tools tell you exactly how many people visit your site, where they come from, which pages they read, how long they stay, and whether they took the actions you wanted. This data is what separates intentional marketing from random activity.
Installing Google Analytics 4
Google Analytics 4 (GA4) is the current standard web analytics platform. To install it, create a GA4 property in Google Analytics, copy the provided JavaScript tag, and add it to every page of your website. Most website platforms like WordPress, Squarespace, and Webflow have built-in GA4 integration or plugins that simplify this process.
All lessons in this course
- Website Essentials for Marketing
- Landing Pages That Convert
- Basic On-Page SEO Techniques
- Tracking Website Visitors