Social Selling
Outreach without spam.
What Is Social Selling
Social selling is the practice of building relationships with prospects on social platforms to earn trust and create opportunities, rather than cold-pitching strangers.
On LinkedIn it means showing up with insight, engaging genuinely, and being helpful before you ever ask for a meeting. Done well, it shortens cycles and warms pipeline.
The Social Selling Index
LinkedIn's Social Selling Index (SSI) scores you from 0 to 100 across four pillars: establishing your professional brand, finding the right people, engaging with insights, and building relationships.
SSI is a directional guide, not a goal in itself. Use it to spot weak pillars, but remember that real conversations and pipeline matter more than the number.
SSI four pillars (25 pts each)
1. Establish your brand: complete profile, post value
2. Find the right people: search, Sales Navigator
3. Engage with insight: comment, share, react
4. Build relationships: connect, nurture, messageAll lessons in this course
- B2B on LinkedIn
- Company Pages and Content
- LinkedIn Ads
- Social Selling