On-Page SEO Basics
Titles, headings, internal links.
What Is On-Page SEO?
On-page SEO is everything you control on the page itself to help it rank and earn clicks. It covers titles, headings, content, URLs, links, and images.
Off-page factors like backlinks matter too, but on-page is where you have full power and quick wins.
The Title Tag
The title tag is the clickable headline in search results and the single strongest on-page signal. Put your primary keyword near the front.
Keep it around 50 to 60 characters so it does not get truncated, and make it compelling enough to earn the click.
TEMPLATE:
<title>Primary Keyword - Benefit | Brand</title>
GOOD:
<title>Cold Brew Ratio: The Simple Guide | BrewLab</title>
BAD (keyword stuffed):
<title>cold brew ratio coffee ratio cold brew coffee</title>All lessons in this course
- Search Intent
- Finding Keywords
- Mapping Keywords to Pages
- On-Page SEO Basics