Managing Online Reviews

Online reviews influence both local SEO rankings and consumer purchasing decisions simultaneously. Google uses review quantity, recency, rating, and keyword content as local ranking signals. Meanwhile, 90% of consumers read reviews before visiting a business — a strong review profile is often the deciding factor between you and a competitor with similar ratings.

The most effective review request methods are in-person asks immediately after a positive experience, short follow-up SMS messages with a direct link to your Google review page, and post-service email campaigns sent within 24 to 48 hours. The key is making the process frictionless — one click to the review form eliminates the most common drop-off point.