Launching and Monitoring Results

Before launching any campaign, complete a pre-launch checklist: confirm all ad creatives are approved by the platform, verify landing page forms submit correctly, confirm conversion tracking is firing properly, test all email links, ensure UTM parameters are added to URLs for source tracking, and verify the campaign budget and audience settings are correct. A methodical checklist prevents embarrassing and expensive launch mistakes.

A soft launch releases a campaign to a subset of your target audience — perhaps 20% of your budget — for the first 24 to 48 hours. This lets you catch any technical issues, confirm tracking is working, and get early signals on performance before committing full budget. If the soft launch reveals problems, you can fix them with minimal spend wasted.