0Pricing
Web Accessibility Academy · Lesson

Writing Alt That Conveys Purpose, Not Pixels

Describe what the image means in context.

Describe Meaning, Not Looks

Good alt text describes what an image means in context, not a pixel-by-pixel account of every color and shape.

Purpose Over Pixels

Ask why the image is here. The answer is its purpose, and your alt text should deliver exactly that, nothing more.

All lessons in this course

  1. Informative vs Decorative: The First Decision
  2. Writing Alt That Conveys Purpose, Not Pixels
  3. Empty alt and the Hidden Decorative Image
  4. Complex Images: Charts, Maps, and Long Descriptions
← Back to Web Accessibility Academy