Writing Alt That Conveys Purpose, Not Pixels
Describe what the image means in context.
Describe Meaning, Not Looks
Good alt text describes what an image means in context, not a pixel-by-pixel account of every color and shape.
Purpose Over Pixels
Ask why the image is here. The answer is its purpose, and your alt text should deliver exactly that, nothing more.
All lessons in this course
- Informative vs Decorative: The First Decision
- Writing Alt That Conveys Purpose, Not Pixels
- Empty alt and the Hidden Decorative Image
- Complex Images: Charts, Maps, and Long Descriptions