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Web Accessibility Academy · Lesson

Informative vs Decorative: The First Decision

Decide whether an image needs words at all.

The First Question

Before you write a single word of alt text, ask one thing: does this image add meaning, or is it just there to look nice?

Two Buckets

Every image falls into one of two buckets: informative images that carry content, or decorative ones that are pure visual polish.

All lessons in this course

  1. Informative vs Decorative: The First Decision
  2. Writing Alt That Conveys Purpose, Not Pixels
  3. Empty alt and the Hidden Decorative Image
  4. Complex Images: Charts, Maps, and Long Descriptions
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