Reducing Churn and Maximizing Lifetime Value
Turn first-time buyers into long-term revenue by understanding churn, lifetime value, retention tactics, and win-back strategies that grow your app's bottom line.
Acquisition Is Not the Win
Getting a paying user is only the start. If they cancel next month, you barely break even on acquisition cost. Retention is where indie apps become profitable.
This lesson focuses on keeping revenue, not just earning it once.
What Is Churn?
Churn is the percentage of users who stop paying in a period. A 10 percent monthly churn means you lose a tenth of your base every month — and must replace it just to stand still.
All lessons in this course
- In-App Purchases & Subscriptions
- Mobile Advertising Integration
- Pricing Models & Experiments
- Reducing Churn and Maximizing Lifetime Value