Mobile Advertising Integration
Learn how to incorporate various ad formats (banner, interstitial, rewarded video) and manage ad networks for revenue generation.
Monetize Your App with Ads
Welcome to integrating mobile advertising! For many indie hackers, ads are a key way to generate revenue from their apps, especially for free-to-download titles.
This lesson will introduce you to different ad formats and how they can be integrated into your mobile application to create a sustainable income stream.
Understanding Ad Networks
To show ads, you'll work with an Ad Network. These platforms connect app publishers (you!) with advertisers. Popular choices include Google AdMob, Facebook Audience Network, and Unity Ads.
- SDK: You integrate the network's Software Development Kit into your app.
- eCPM: Effective Cost Per Mille (thousand impressions), a key metric for how much you earn.
- Fill Rate: How often the ad network successfully provides an ad for your request.
All lessons in this course
- In-App Purchases & Subscriptions
- Mobile Advertising Integration
- Pricing Models & Experiments
- Reducing Churn and Maximizing Lifetime Value