Cohort Analysis and Customer Lifetime Value (LTV)
Measure long-term revenue health by grouping customers into cohorts and computing Customer Lifetime Value from Stripe subscription data.
What Is a Cohort?
A cohort is a group of customers that share a start point, usually the month they first subscribed.
Tracking cohorts over time reveals whether newer customers behave better or worse than older ones.
Why Cohorts Beat Averages
A single churn average hides trends. Cohort tables show retention curves per signup month, exposing whether product changes improved stickiness.
All lessons in this course
- Advanced Financial Reporting with Stripe Data
- Building Custom Analytics Dashboards
- Churn Prediction and Revenue Optimization
- Cohort Analysis and Customer Lifetime Value (LTV)