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Stripe Payments & SaaS Billing Systems · Lesson

Building Custom Analytics Dashboards

Create custom dashboards to visualize key metrics like MRR, ARPU, churn rate, and customer lifetime value using Stripe data.

Unlock Data's Potential

Welcome to building custom analytics dashboards! While Stripe provides basic reports, creating your own dashboard lets you dive deeper into your business's health.

You can combine Stripe data with other sources and visualize key metrics tailored to your needs for better decision-making.

Core SaaS Metrics Defined

Understanding your business performance starts with key metrics often used in SaaS:

  • MRR (Monthly Recurring Revenue): Predictable revenue from subscriptions each month.
  • ARPU (Average Revenue Per User): Average revenue generated by each active customer.
  • Churn Rate: Percentage of customers who cancel or don't renew their subscriptions.
  • LTV (Customer Lifetime Value): Total revenue expected from a customer over their relationship with your business.

All lessons in this course

  1. Advanced Financial Reporting with Stripe Data
  2. Building Custom Analytics Dashboards
  3. Churn Prediction and Revenue Optimization
  4. Cohort Analysis and Customer Lifetime Value (LTV)
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