Pricing Strategy & Paywall Optimization
Learn how to set prices, structure tiers, and optimize paywalls to maximize revenue without driving users away, using psychology and experimentation.
Price Is a Growth Lever
Pricing is one of the highest-impact decisions in monetization—yet often set by guesswork. The right price and paywall can multiply revenue from the same traffic.
This lesson covers strategy and paywall optimization.
Value-Based vs Cost-Based Pricing
Cost-based pricing marks up your expenses. Value-based pricing sets price by the value delivered to the user—almost always more profitable for apps, where marginal cost is near zero.
All lessons in this course
- Subscription Models & In-App Purchases
- Ad Monetization & Mediation Platforms
- Calculating Lifetime Value (LTV) & ROI
- Pricing Strategy & Paywall Optimization