Calculating Lifetime Value (LTV) & ROI
Learn to calculate and interpret key financial metrics like Customer Lifetime Value (LTV) and Return on Investment (ROI) for sustainable growth.
Financial Metrics for App Growth
Welcome! In this lesson, we'll dive into two crucial financial metrics for any app business: Customer Lifetime Value (LTV) and Return on Investment (ROI).
Understanding these metrics helps you make smart decisions about user acquisition, marketing spend, and overall business sustainability.
What is Customer Lifetime Value?
Customer Lifetime Value (LTV) is the total revenue you expect to earn from a single customer throughout their entire relationship with your app.
It's not just about their first purchase; it includes all future purchases, subscriptions, and ad views. LTV helps you understand the long-term worth of your users.
All lessons in this course
- Subscription Models & In-App Purchases
- Ad Monetization & Mediation Platforms
- Calculating Lifetime Value (LTV) & ROI
- Pricing Strategy & Paywall Optimization