Optimizing App Title & Subtitle

Your app's title and subtitle are the first things users see in the app stores. They're crucial for both App Store Optimization (ASO) and attracting users.

Think of them as your app's headline and tagline. They need to grab attention and tell users what your app does.

While both are important, they serve slightly different roles and have different character limits across app stores.

• App Title: Your app's official name, often including primary keywords. Very high ranking factor.
• Subtitle (Apple App Store): A short phrase below the title, used for secondary keywords and value proposition.
• Short Description (Google Play): Similar to a subtitle, it's a brief summary for Google Play, also important for keywords.