Creating Compelling App Preview Videos
Learn how to plan, structure, and optimize app preview videos that increase store conversion by showing your app in action within seconds.
Why Preview Videos Convert
A preview video shows your app in motion and can lift conversion more than static screenshots alone. Users decide in seconds, and motion communicates value faster than text.
This lesson covers planning a video that earns the install.
The First 3 Seconds Rule
Most viewers drop off quickly, so the first 3 seconds must show your core value—not a logo splash.
Lead with the most impressive, recognizable action your app performs. Save branding for the end card.
All lessons in this course
- Optimizing App Title & Subtitle
- Crafting Engaging App Descriptions
- Designing Effective App Icons & Screenshots
- Creating Compelling App Preview Videos