Building a Referral & Viral Loop
Learn how referral programs and viral loops turn existing users into a growth engine, and how to measure virality with the K-factor.
Growth That Compounds
Paid acquisition stops the moment you stop paying. A viral loop turns users into recruiters, creating growth that compounds for free.
This lesson explains referral mechanics and how to measure their power.
What Is a Viral Loop?
A viral loop is a cycle where existing users invite new users, who in turn invite more. Each turn of the loop amplifies reach without new ad spend.
The classic example: a user shares an invite, a friend joins, and the friend shares again.
All lessons in this course
- Introduction to Paid User Acquisition
- Influencer Marketing for App Promotion
- Cross-Promotion & Strategic Partnerships
- Building a Referral & Viral Loop