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React Native Academy · 课时

设置 Play Console 商店页面

在 Google Play Console 中创建应用，填写商店页面详情，包括简短描述、完整描述和功能图片，并上传已签名的 AAB。

设置 Play Console 商店页面 是 CoddyKit 上的免费 React Native Academy 课时。 这是第 2 节课，共 4 节。 你可以在下方免费阅读本课时的完整内容 — 然后在浏览器中使用内置代码编辑器和全天候 AI 导师进行实践。 这是 React Native Academy 学习路径的一部分，你的进度在网页和 CoddyKit 应用中同步。 React Native Academy 课程共包含 4 节课。

本课时的部分内容尚未翻译，以英文显示。

Google Play Console Overview

Google Play Console (play.google.com/console) is where you manage your Android app's entire lifecycle: from creating the app record to publishing updates, viewing crash analytics, managing in-app products, and tracking installation stats. A one-time developer registration fee of $25 gives you access to publish unlimited apps. The Play Console is more automated and less manual than App Store Connect, with fewer metadata restrictions.

Creating the App in Play Console

In Play Console click Create app. You provide: the app name (up to 50 characters), the default language, whether it is an app or game, and whether it is free or paid (you cannot change free-to-paid later without creating a new listing). You also confirm compliance with Google Play Developer policies and US export laws. The app record is created immediately — no submission needed yet.

// App creation fields:
// App name:      My Awesome App   (up to 50 chars)
// Default language: English (United States)
// App or game:   App
// Free or paid:  Free (can change to paid later if free)
//                Paid (CANNOT change to free later)

// Developer Program Policies:
// Confirm: App meets the Developer Program Policies
// US export laws: Confirm compliance
// Play Console Developer Distribution Agreement: Accept

Main Store Listing

The Main store listing is what users see when they find your app. It requires: an App name (30 chars), a Short description (80 chars — shown in search results), a Full description (4000 chars — shown on the app detail page), screenshots, a feature graphic, and optionally a promo video. The short description is your most important text for Play Store search optimization because it appears in search results without truncation.

// Main store listing field limits:

// App name: 30 characters
// -> 'Recipe Planner: Meal Prep'

// Short description: 80 characters
// -> 'Plan meals, build grocery lists, and prep healthy food all week.'

// Full description: 4000 characters
// -> First paragraph is most important (shown before More)
// -> Use short paragraphs and bullet points
// -> Mention key features in first 167 chars
//    (above the fold on most devices)

Required Screenshots and Graphics

Google Play requires at least 2 screenshots (maximum 8) for phone. If your app supports tablets, add tablet screenshots too. Screenshots can be 16:9 or 9:16 (portrait) and must be PNG or JPEG, minimum 320px on any side, maximum 3840px. The feature graphic (1024 x 500px) is the banner image shown at the top of your listing and in featured sections — it should convey your brand and value proposition at a glance.

// Screenshot requirements for Phone:
// Min: 2 screenshots (max: 8)
// Format: PNG or JPEG
// Aspect ratio: 16:9 or 9:16
// Min size: 320px on shortest side
// Max size: 3840px on longest side
// Recommended: 1080 x 1920px (portrait phone)

// Feature Graphic (required):
// Size: 1024 x 500px
// Format: PNG or JPEG (no transparency)

// Icon:
// 512 x 512px PNG with transparency OK

Uploading the First AAB

Go to Testing > Internal testing > Create new release to upload your first build. Drag your .aab file into the upload area. Google processes the bundle (this takes 2–5 minutes). After processing, you see the app details extracted from the manifest (package name, version code, version name). Add release notes describing what changed, then save and roll out to internal testing.

// Upload flow:
// 1. Play Console > Testing > Internal testing
// 2. Click 'Create new release'
// 3. Drag-drop your .aab file
// 4. Wait for processing...
// 5. Enter release notes:
//    'Initial release for internal testing.'
// 6. Click 'Save'
// 7. Click 'Review release'
// 8. Click 'Start rollout to internal testing'

// Or use EAS Submit:
eas submit --platform android --latest

Localized Store Listings

Play Console lets you localize the store listing into multiple languages. Add translations of the App Name, Short Description, Full Description, and screenshots for each locale. Unlike iOS, Play Console also supports custom store listings for different countries — you can show a different listing to users in Germany versus the US, including different feature graphics and promo videos tailored to each market.

// Localization in Play Console:
// Main store listing > Translations
// > Add language: de (German), fr (French), ja (Japanese)

// For each language, fill in:
// - App name (30 chars)
// - Short description (80 chars)
// - Full description (4000 chars)
// - Upload language-appropriate screenshots

// Custom store listing (per country):
// Main store listing > Manage custom store listings
// > Add countries > Create listing for that country

Category and Tags

Assign your app to the correct category (e.g., Productivity, Health & Fitness, Games > Casual). Apps are ranked within their category for category-based browsing. Add tags (up to 5) that describe your app's content and functionality — these help Google's algorithm match your app to relevant searches. Tags are predefined lists, not free-form text. Choosing accurate tags also affects featured app opportunities.

// App category selection:
// Store presence > Main store listing > App details

// Category examples:
// Education
// Finance
// Health & Fitness
// Lifestyle
// Productivity
// Tools
// Travel & Local
// Games > Puzzle
// Games > Casual

// Tags (up to 5):
// meal planning, grocery list, nutrition tracker,
// recipe organizer, diet planner

Contact Details and Privacy Policy

Under App content, fill in contact information: a support email address, a support website URL, and optionally a phone number. You must also provide a Privacy Policy URL. Play now requires a privacy policy for all apps. The privacy policy page must be live and accessible — Google spot-checks it. If your app targets children (under 13), you must also complete the Families Policy section and your privacy policy must be especially clear about data practices.

// App content > Contact details
// Email: support@yourapp.com (required)
// Website: https://yourapp.com/support (required)
// Phone: Optional

// App content > Privacy policy
// URL: https://yourapp.com/privacy
// Must be:
// - Publicly accessible (not behind login)
// - Specific to your app
// - Describe data collection and usage
// - Available in languages the app is published in

// Free privacy policy generators:
// app-privacy-policy-generator.firebaseapp.com

Pricing and Distribution Countries

Under Monetization, set your pricing (free or a price tier). If the app is free, you can still offer in-app purchases. Under Distribution, choose which countries to publish to. You can publish to all countries or specific regions. Restricting to certain countries is useful for staged launches or compliance with local laws (e.g., some financial apps cannot launch in certain jurisdictions without regulatory approval).

// Pricing:
// Free: No charge to install
// Paid: Set price per region
//   (Google manages currency conversions automatically)

// Distribution:
// All countries and regions: recommended for general apps

// Or select specific countries:
// United States, Canada, United Kingdom, Germany,
// France, Japan, Australia, Brazil...

// Device compatibility:
// Exclude specific devices or Android versions if needed:
// Dashboard > Android vitals > Device exclusions

Play Console Dashboard and Analytics

Once your app is live, Play Console provides rich analytics: Acquire shows install funnel and store listing performance, Financial shows revenue and subscriptions, Android vitals shows crash rates and ANRs (Application Not Responding), and Ratings and reviews lets you respond to user feedback. Monitor Android vitals especially — Google can reduce your app's visibility in search results if your crash rate exceeds the benchmark for your category.

// Key Play Console sections after launch:

// Dashboard > Android vitals
//   Crash rate: < 1.09% is good (Play benchmark)
//   ANR rate: < 0.47% is good
//   If above thresholds: badge of 'poor experience' shown

// Grow > Store performance
//   Store listing conversion rate
//   Search query impressions
//   Install sources breakdown

// User acquisition > Acquisition reports
//   UTM campaign tracking
//   Organic vs paid installs

Release Track Progression

Play Console has four release tracks you progress through: Internal testing (up to 100 testers, instant delivery), Closed testing (alpha, specific invite list), Open testing (anyone can join), and Production (all users in selected countries). Each promotion requires you to create a new release in that track — the same AAB is used. Google review happens when you promote to production for the first time.

// Track progression:
// Internal testing -> Closed testing (alpha)
// Closed testing   -> Open testing (beta, anyone)
// Open testing     -> Production (all users)

// To promote from internal to closed:
// Testing > Internal testing > Promote release
// > Closed testing > Select build > Roll out

// First production release:
// Goes through Google's automated + manual review
// Usually approved within 3 days for first release

Quick Check

Test your understanding of React Native Mobile Development concepts from this lesson.

Lesson Recap

In this lesson you learned: how to create an app record in Play Console and fill in the required store listing fields, how to upload the signed AAB to internal testing and progress through release tracks, and how to localize the listing and configure distribution countries. You also saw how Android vitals affect your app's search visibility. Next up we cover content ratings, policies, and privacy for the Play Store.

常见问题解答

「设置 Play Console 商店页面」课时是免费的吗？

是的 — 「设置 Play Console 商店页面」的完整文本可在网页上免费阅读。要进行交互式练习（内置代码编辑器和全天候 AI 导师）并解锁 React Native Academy 课程的其余内容，请升级到 CoddyKit PRO。 React Native Academy 课程共包含 4 节课。

「设置 Play Console 商店页面」这节课中我会学到什么？

在 Google Play Console 中创建应用，填写商店页面详情，包括简短描述、完整描述和功能图片，并上传已签名的 AAB。 你通过在浏览器中直接运行的动手代码来练习 React Native Academy，全天候 AI 导师会在你学习这节课的过程中回答你的问题。

学习 React Native Academy 需要有经验吗？

无需任何先前经验。CoddyKit 上的 React Native Academy 课程适合初学者到高级学习者，你可以从这里开始或从头开始，按照自己的节奏学习。 这是第 2 节课，共 4 节。

「设置 Play Console 商店页面」课时需要多长时间？

大多数 CoddyKit 课程大约需要 5–10 分钟。每节课都很精短且互动，所以你能稳步进步，并在网页和应用中从离开的地方继续。

我能在这节 React Native Academy 课中编写并运行代码吗？

能。每节 React Native Academy 课都包含内置代码编辑器，你可以在浏览器中直接编写并运行真实代码，并获得即时 AI 反馈 — 无需本地设置。

此课程中的所有课时

  1. 创建密钥库并为 AAB 签名
  2. 设置 Play Console 商店页面
  3. 内容分级、政策与隐私
  4. 内部测试、分阶段发布与正式发布
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