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在 App Store Connect 中准备 App Store 元数据

在 App Store Connect 中创建应用记录，填写名称、副标题、描述、关键词和支持 URL，并上传所有必需设备尺寸的屏幕截图。

第 3 / 4 课13 个步骤

在 App Store Connect 中准备 App Store 元数据 是 CoddyKit 上的免费 React Native Academy 课时。 这是第 3 节课，共 4 节。 你可以在下方免费阅读本课时的完整内容 — 然后在浏览器中使用内置代码编辑器和全天候 AI 导师进行实践。 这是 React Native Academy 学习路径的一部分，你的进度在网页和 CoddyKit 应用中同步。 React Native Academy 课程共包含 4 节课。

本课时的部分内容尚未翻译，以英文显示。

App Store Connect Overview

App Store Connect (appstoreconnect.apple.com) is Apple's portal for managing everything about your published app: metadata, builds, pricing, in-app purchases, TestFlight testers, and sales data. Before your app can go live, you must create an app record and fill in required metadata. Apple's review team checks this metadata alongside the binary — incomplete or misleading metadata is a common rejection reason.

Creating the App Record

Go to Apps > + > New App in App Store Connect. You'll need: the platform (iOS), the app name (max 30 characters, appears on the App Store), a primary language, the Bundle ID matching your registered App ID, and a unique SKU (an internal identifier for your records). The SKU is not shown publicly — a common choice is com.yourcompany.appname repeated or a date-based string.

// App record fields:
// - Platform: iOS
// - App Name: My Awesome App        (max 30 chars, shown publicly)
// - Primary Language: English (U.S.)
// - Bundle ID: com.yourcompany.myapp (must match app.json)
// - SKU: com.yourcompany.myapp.v1   (internal, not shown publicly)
// - User Access: Limited access or Full access for team members

App Name, Subtitle, and Description

The App Name (30 chars) and Subtitle (30 chars) appear prominently in search results and are indexed for App Store Search Optimization (ASO). Write them with relevant keywords. The Description (up to 4000 characters) appears on the app detail page — write the first few lines carefully since only those show before the 'More' button. You cannot change the App Name after submission without a new version.

// App Store metadata fields:

// App Name (30 chars):
// 'Recipe Planner - Meal Prep'

// Subtitle (30 chars, appears under name):
// 'Weekly Meal Prep Made Simple'

// Description (4000 chars):
// 'Organize your weekly meals, generate smart shopping lists...
// [First 2-3 sentences are critical — they show before "More"]

// What's New in This Version:
// 'Bug fixes and performance improvements.'
// (or describe your new features clearly)

Keywords and Search Optimization

The Keywords field (100 characters total, comma-separated) is a hidden but powerful ASO lever. Do not repeat words already in your App Name — Apple indexes the name automatically. Use specific, relevant terms your target users search for. Avoid competitor names (policy violation) and overly generic terms. Update keywords with each new version as search trends change.

// Keywords field example (100 char limit, comma-separated):
// 'meal prep,weekly planner,grocery list,cooking,diet,nutrition,
//  healthy eating,food tracker,calorie,shopping'

// Do NOT include:
// - Words already in App Name ('meal planner' is in the name)
// - Competitor names
// - Irrelevant terms to inflate impressions
// - 'best', 'free', 'top' (policy violation)

Screenshots and Preview Videos

Screenshots are the most important visual element on your App Store listing — they are often what converts a visitor into a download. Apple requires screenshots for specific device sizes. At minimum provide screenshots for a 6.9-inch iPhone (covers all modern iPhones) and optionally an iPad if your app supports it. Screenshots can be composited marketing images with captions — they do not need to be raw device captures.

// Required screenshot sizes (as of 2025):

// iPhone:
// - 6.9 inch (1320 x 2868 px) - Required
//   Covers iPhone 16 Pro Max, applies down to older sizes

// iPad (if app supports iPad):
// - 13-inch iPad Pro (2064 x 2752 px)
// - 12.9-inch iPad Pro (2048 x 2732 px) - legacy

// Optional but recommended:
// App Preview Video (up to 30 seconds, .mov)
// Shows in search results on supported devices

Localization of Metadata

Localizing your App Store metadata into multiple languages dramatically increases your app's reach in non-English markets. In App Store Connect, click the language selector to add a new localization. Each locale has its own Name, Subtitle, Description, Keywords, and What's New fields. Screenshots can also be localized — show the app in the user's language for much higher conversion rates in local markets.

// App Store Connect localizations
// Each locale is independent — add under 'App Information'

// Primary: English (U.S.)
// Add:
// - French (France)
// - German (Germany)
// - Spanish (Mexico)
// - Japanese

// For each locale:
// - App Name: localized
// - Subtitle: localized
// - Description: localized
// - Keywords: localized (different keywords per locale!)
// - Screenshots: optional localized versions

Privacy and Support URLs

Apple requires a Privacy Policy URL for all apps (and for apps targeting children or using sensitive data, it is mandatory). You also need a Support URL. A simple hosted privacy policy page is sufficient — there are generators online. The support URL can be your website's contact page or a dedicated support page. Both URLs must be live and accessible when you submit for review.

// Required URLs in App Store Connect > App Information:

// Marketing URL (optional):
// https://yourapp.com

// Support URL (required):
// https://yourapp.com/support

// Privacy Policy URL (required if app collects data):
// https://yourapp.com/privacy

// Both URLs must return HTTP 200 and contain
// actual content — Apple reviewers visit them

Pricing and Availability

Set your app's price tier under Pricing and Availability. Tier 0 is free. Higher tiers have fixed price points in each currency (Apple manages exchange rates). You can also restrict availability to specific countries — for example, launching in the US first before rolling out globally. Revenue from paid apps is split 70/30 in favor of the developer (85/15 after year one with Apple Small Business Program).

// Pricing options in App Store Connect:
// Tier 0:     Free (no upfront cost)
// Tier 1:     $0.99 / €0.99
// Tier 2:     $1.99 / €1.99
// ...
// Tier 87:    $999.99

// Free app with in-app purchases:
// Set price to Tier 0
// Add IAP products separately under:
// App Store Connect > My Apps > In-App Purchases

// Availability:
// All countries and regions  <- recommended for launch

App Review Information

Apple reviewers test your app directly. Provide review notes if your app requires: a login (provide test credentials), access to external hardware, or special instructions to reach the reviewed feature. If your app has a gate behind a sign-up flow, Apple reviewers will use the credentials you provide — without them, the review fails with 'Could not evaluate your app' without ever testing the real functionality.

// App Review Information section in App Store Connect:

// Sign-In Required: Yes
// Demo Account:
//   Username: reviewer@test.com
//   Password: Review2025!

// Notes for Reviewer:
// 'Our app requires location access to show nearby restaurants.
//  Please enable location when prompted to experience the core
//  feature. The demo account has 3 pre-saved locations visible
//  on the Home tab.'

// Attachment (optional): Add a video demonstrating the feature

Content Rights and Export Compliance

Two legal questions must be answered before submission: Content Rights (do you own all the intellectual property in the app, or have rights to use it?) and Export Compliance (does the app use encryption beyond standard OS calls?). Most apps answer 'No' to encryption export beyond standard HTTPS (which is exempt). Setting ITSAppUsesNonExemptEncryption: false in Info.plist answers this automatically without a manual form each time.

// Answer export compliance in Info.plist to skip the form
// Add via config plugin or app.json infoPlist:
{
  'expo': {
    'ios': {
      'infoPlist': {
        'ITSAppUsesNonExemptEncryption': false
      }
    }
  }
}

// This is correct for apps that only use:
// - HTTPS (SSL/TLS) for network calls
// - Standard iOS encryption APIs
// If you implement custom crypto, set to true and
// complete the Encryption Compliance documentation

Selecting a Build for Review

After your EAS build uploads to App Store Connect (via TestFlight), you select that build for your App Store version. In App Store Connect, under your version's Build section, click the + button to select a build from TestFlight. Only processed builds (not still processing) appear. Once a build is selected and all metadata is complete, you can click Submit to App Review.

# Upload build to App Store Connect via EAS
eas submit --platform ios --latest

# Or submit a specific build ID:
eas submit --platform ios --id <build-id>

# EAS Submit uses credentials you set in eas.json:
# 'submit': {
#   'production': {
#     'ios': {
#       'appleId': 'you@example.com',
#       'ascAppId': '1234567890'  <- from App Store Connect
#     }
#   }
# }

Quick Check

Test your understanding of React Native Mobile Development concepts from this lesson.

在交互式课程中回答

Lesson Recap

In this lesson you learned: how to create an app record in App Store Connect with the required fields, how to write effective App Name, Subtitle, Description, and Keywords for ASO, and how to provide review notes with test credentials so Apple reviewers can access your app. You also saw how to handle export compliance and select a build for review. Next up we cover submitting for review and handling rejections.

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常见问题解答

「在 App Store Connect 中准备 App Store 元数据」课时是免费的吗？

是的 — 「在 App Store Connect 中准备 App Store 元数据」的完整文本可在网页上免费阅读。要进行交互式练习（内置代码编辑器和全天候 AI 导师）并解锁 React Native Academy 课程的其余内容，请升级到 CoddyKit PRO。 React Native Academy 课程共包含 4 节课。

「在 App Store Connect 中准备 App Store 元数据」这节课中我会学到什么？

在 App Store Connect 中创建应用记录，填写名称、副标题、描述、关键词和支持 URL，并上传所有必需设备尺寸的屏幕截图。 你通过在浏览器中直接运行的动手代码来练习 React Native Academy，全天候 AI 导师会在你学习这节课的过程中回答你的问题。

学习 React Native Academy 需要有经验吗？

无需任何先前经验。CoddyKit 上的 React Native Academy 课程适合初学者到高级学习者，你可以从这里开始或从头开始，按照自己的节奏学习。 这是第 3 节课，共 4 节。

「在 App Store Connect 中准备 App Store 元数据」课时需要多长时间？

大多数 CoddyKit 课程大约需要 5–10 分钟。每节课都很精短且互动，所以你能稳步进步，并在网页和应用中从离开的地方继续。

我能在这节 React Native Academy 课中编写并运行代码吗？

能。每节 React Native Academy 课都包含内置代码编辑器，你可以在浏览器中直接编写并运行真实代码，并获得即时 AI 反馈 — 无需本地设置。

此课程中的所有课时

  1. Apple 开发者账户设置与证书
  2. 使用 EAS Build 配置签名
  3. 在 App Store Connect 中准备 App Store 元数据
  4. 提交审核与回应拒绝
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