Techniques d’analyse des mots-clés des concurrents

Understanding your competitors' keyword strategy is a powerful ASO technique. It helps you see what's working for them and where you can find your own advantage.

By analyzing their app store listings, you can uncover keywords they target, identify gaps, and discover new opportunities for your app.

First, identify apps that directly compete with yours. These are apps that solve a similar problem or cater to the same audience.

• Search directly in app stores for your core function.
• Check "Similar Apps" or "More by this developer" sections.
• Look at industry reports or user forums.

Focus on 3-5 key competitors to start your analysis.

Once you have your list, observe where your competitors rank for important keywords related to your app.

• Manually search for your primary keywords in the app stores.
• Note which competitors appear in the top results for these terms.

This gives you a quick snapshot of their strength and visibility for those specific terms. Specialized ASO tools can later help automate this process for many keywords.

Dive into your competitors' actual app store pages. Pay close attention to their metadata:

• App Title: Often contains primary, high-volume keywords.
• Subtitle (iOS) / Short Description (Android): Used for secondary keywords and value propositions.
• Long Description: A place for a wider range of keywords, often including long-tail terms.

Look for repeated terms or phrases that indicate their keyword focus.

If a competitor consistently ranks high for a specific term and uses it prominently in their title or subtitle, it's a strong indicator they're actively targeting it.

Consider both short-tail (e.g., "photo editor") and longer, more descriptive long-tail phrases (e.g., "easy photo editor with filters") that they might be using. Their strategy could be to dominate a few high-volume terms or target many niche ones.

For each keyword a competitor targets, it's crucial to consider its potential:

• Search Volume: How many people search for it? High volume means more potential users.
• Difficulty: How competitive is it? Many strong apps targeting a term make it difficult to rank.

Competitors' success can indicate high search volume, but also high difficulty if they are well-established for that term.

This is where competitor analysis truly shines! Look for keywords that:

• Are highly relevant to your app's features but your competitors aren't using.
• Have decent search volume but relatively low competition.
• Represent a unique selling point of your app that competitors overlook.

These are your potential "blue ocean" keywords where you can gain an advantage.

Don't just look at keywords! Read competitor app reviews. Users often mention features they love or wish for.

• These can reveal new keyword ideas.
• They might highlight features to emphasize in your own app's description.

Also, analyze their features. Do they have a unique feature you lack, or vice-versa? This can inform your keyword strategy.

Use your findings to refine your own ASO strategy:

• Integrate high-opportunity keywords into your app's title, subtitle, and description.
• Target long-tail keywords that competitors might miss.
• Highlight features that differentiate your app or address gaps identified in competitor reviews.

Remember, this analysis is a continuous process! The app market is always evolving.

You've analyzed a competitor's app listing. They rank highly for "budget planner" and "expense tracker" but don't mention "investment portfolio management" anywhere, despite their app having basic features for it. Your app specializes in advanced investment tracking.

Which of the following are good keyword opportunities to explore based on this?

We've learned that analyzing competitor keyword strategies is vital for identifying your own ASO opportunities.

• Identify core competitors and their app store presence.
• Deconstruct their listings for targeted keywords.
• Look for keyword gaps where your app can shine.
• Use competitor reviews to uncover user needs and feature ideas.

Keep monitoring your competitors, as the app market and user search trends are always changing!