Coupons, Discounts, and Promotion Codes
Boost conversions and retention with Stripe coupons, customer-facing promotion codes, and discounts applied to subscriptions and invoices.
Why Discounts Matter
Discounts drive sign-ups, win-back, and loyalty. Stripe has first-class support for coupons and promotion codes on subscriptions.
Coupons vs Promotion Codes
A coupon defines the discount logic. A promotion code is a customer-facing string that points to a coupon.
- Coupon: 20% off
- Promo code: SAVE20
All lessons in this course
- Handling Trial Periods and Plan Upgrades
- Implementing Prorations and Metered Billing
- Subscription Lifecycle Management & Events
- Coupons, Discounts, and Promotion Codes