Cohort Analysis and Retention Curves
Go beyond vanity metrics by grouping users into cohorts and reading retention curves to understand whether your product truly keeps people coming back.
Beyond Total User Counts
Total downloads feel good but hide the truth. A growing total can mask the fact that everyone leaves after a week. Cohort analysis reveals what is really happening.
This lesson teaches you to read retention honestly.
What Is a Cohort?
A cohort is a group of users who share a starting event — usually the week or month they signed up. You then track how each cohort behaves over time.
This separates new-user noise from real retention.
All lessons in this course
- Advanced Mobile Analytics Platforms
- Interpreting User Behavior Data
- Agile Development for Iteration
- Cohort Analysis and Retention Curves