Understanding the App Store Conversion Funnel
Map out the user journey from discovery to download, identifying key conversion points and potential drop-off areas within the app stores.
What's the App Store Funnel?
Welcome to understanding the App Store Conversion Funnel! This concept is crucial for ASO (App Store Optimization).
It maps out the journey a potential user takes, from first seeing your app to finally downloading it. Think of it as a roadmap of user decisions.
Step 1: App Discovery
The first stage is Discovery. This is when users first encounter your app in the app store.
- They might find it through a search query.
- Browse categories or charts.
- See it featured by the app store.
At this stage, your app gets an impression – meaning it was displayed to a user.
All lessons in this course
- Understanding the App Store Conversion Funnel
- A/B Testing App Store Visual Assets
- Localizing App Store Listings Effectively
- Optimizing the First Impression (Above the Fold)